Look Before you Leap! Congratulations on your decision to pursue building or improving your Web presence. The Web offers a unique marketing channel for most businesses. Before you rush out into putting up a cookie cutter site, consider the most common mistake made on the Web; failing to understand your customer's desires. The vast majority of Web users rate the most important site element as "Ease-of-Use". Concentrate your energies, cleverness, and creativity on developing a site that is intuitive and cenjoyable for your customer! |
Web Site Success Tips |
"Don't Reinvent the Wheel" - (Now, here's a rule worth breaking!) This well-intentioned advice purports the philosophy that "good enough" is, well, good enough. The Model 'A' Ford ran on thin rubber tires mounted on a wooden spoked wheel. It's fairly obvious that on today's Interstate highway system, this wheel would fail miserably to meet your expectations for performance and safety. Similarly, your business could limp on down the Information Superhighway with an inferior Website, but your customers expect a better experience.
The Web (via Search Engines), offers a convenient means for customers to search out and find your competitors. They're likely to do so within 6-8 seconds if your Website fails to engage a visitor. The new paradigm of the Internet requires you to not only meet, but exceed your customer's expectations for ease-of-use and capabilities. Settling for "good enough" is a common fatal mistake. Today, it is imperative that you don't rely on "good enough" in any business interaction. Exceed customer expectations every time... it's the best assurance for your future success.
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Your Businesses Marketing Resources - Think about the number of business contacts you've already generated. In many cases you'll have a long list of suppliers of materials and services in addition to (hopefully) a long list of customers. Each of these contacts can serve you well in developing your online Website marketing grid. Many of these businesses are also endeavoring to reach new customers by tapping into the power of the Web. Exchange links, barter for ad space, design cooperative online marketing programs. Some of your best Web Marketing resources are free, and no further away than your Rolodex.
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